Taylormade research

 My group is doing a TAYLORMADE commercial. In these commercials it shows many individuals taking part in golf activities collectively. 

~The individuals wear costumes such as polo shirts, hats, golf shoes, skirts, long pants, socks, golf gloves, and belts.

~Props include Taylormade golf clubs, golf balls, and golf tee's. 

~Their appearance is fit, professional, nicely dressed. tall or medium height generally. 

~The score is relaxing and calming while there is a loud narrator. The ball hit sounds are very loud and make you focus on the ball being hit. 

~Conventions and code in TAYLORMADE include the M6 / M5 and the TAYLORMADE logo along with their slogan or motto "#1 Driver in Golf"

~In the commercial the props are placed in such positions that the logos are facing the camera. Tiger's name on his ball is facing the camera before and as he hits the ball. Their logo is well know throughout the golf community. Tiger's name is well know by many so it needs no description. 

~Commercial includes ethos- showing famous golfers to show viewers that the best of the best use TAYLORMADE brand. 










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