Creative Critical Reflection!

     My product that I produced in the project sent a very specific message. It regards social groups because it is a Christmas song. A lot of joy and festivity comes along with the whole Christmas theme. Many viewers or listeners can relate because they celebrate Christmas. The overall conventions and code in this music video is to effectively spread the Christmas spirit and spread joy to viewers. It is also a correlation of a love song as the lyrics correlate so. In the commercial they use many actors to feel the sense of inclusion which goes along with the sense of warmth because of the comfy clothes. The Santa hats and the antlers give the feel of Christmas along with the festive decorations on the stairs and such. The props add to the experience and enhance the music video in a good way.

    This music video shows ethos because Ariana Grande is a famous musician and entertainer. She is very well known for having amazing music and a large following. Many of her listeners can connect on an emotional level. When you can connect with your audience on a personal level it has so much more impact. Her Christmas message is validated because of the lyrics and the visuals. It helps viewers get along with her presentation of the spirit of the holidays. This media could be distributed on all music platforms along with YouTube and could also be sold on CD's in large retail stores. Going back to the connection with the audience, when you have that close connection it makes it easier to sell a product and turn a profit because the consumer trusts you and your procedures. 

    Throughout this project my production skills have definitely gotten better but not to the point that I wished. In the first production my skills were horrible. The edits were choppy and the audio wasn't the best. In this new video I got better at the edits and the visuals but the audio is still hard to perfect. The hardest part with this second project was that it is a music video. That means there there are vocals and singing. But the actor isn't actually signing it they are just lip singing it. It became hard to make the clips with the lip singing line up with the actual music audio. The audio was a little off in my final video but now I know that it is something that I really need to work on. I can also work on getting better angles and lighting to improve.

    In my music video project I used various different types of technology. The first being my mobile phone. I used this as a camera to film because I have one of the newer phones and it is equipped with a really amazing camera. It shoots in 4k at 30 to 60 frames per second  which gives a really clear shot. New mobile phones are so reliable and can be accessed extremely easily. Everyone pretty much has a newer iPhone so this makes production making available to everyone. It is very portable and you can take it anywhere to film at any time with little to no setup. One other modern technology that I used is iMovie. iMovie is an editing software that comes with every iPhone which makes this easy and assessable to anyone with an apple iPhone, iPad or Mac. Modern technology has come a long way and it is so cool to see how so many people can be involved. It is very cool how normal people can film high quality films just from their phone. I am one of those people!!


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